Hello. I’m Ruby.
I build mobile-first health tech and B2B marketing platforms that merge behavioral science, AI, and design. My focus: creating data-driven, emotionally intelligent experiences and campaigns that deliver measurable business and human impact at scale.
BASED IN NYC & CT • COLLABORATING GLOBALLY
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Turning insights into impact—from leading teams to crafting pixel-perfect experiences in Figma that help people thrive at scale. These are the skills I draw on when projects demand them.
core focus
Product Strategy • UX Research • Design Systems • Behavioral Design • Team Leadership • Human-Centered AI • Prototyping • Data-Informed Design • Branding • User Marketing Lifecycle
recent work
Spanning app development and biotech marketing, these projects balance leadership with hands-on design and product execution. Most recently, led a mental wellness app that blends AI and psychology to address emotional eating, now part of Montefiore’s care network.
designing at scale
15+ Years in UX/UI
Hands-on and leadership across product strategy, UX research, and end-to-end design.
Digital Product Domains
Designed experiences and brands for platforms across health tech, biotech, e-commerce, lifestyle, and sports.
100+ M Users Reached
Designed scalable solutions for millions of users across, healthtech, gamification, AI, and B2B platforms.
B2B & B2C Expertise
Built user experiences for both enterprise clients and consumer-facing products.
TechStar Alumni
Founding Product Designer at a TechStars-backed startup that scaled to $6M Series A and was later acquired by Oracle.
Collaboration & Impact
Aligning teams around shared goals, translating insights into strategy, and designing solutions that deliver meaningful results at scale.
about me
I’m currently located in the Greater NYC Area. My passion is focused on advancing health tech solutions that not only innovate, but truly make a difference in people’s lives—helping end users feel supported, empowered, and healthier through every interaction.