Hello. I’m a product leader shaping the future of health tech by blending behavioral science, AI, and design to create emotionally intelligent platforms that drive impact with empathy.
I lead cross-functional teams to break new ground and deliver outcomes that earn recognition from top industry leaders and institutions. I thrive in uncharted territory, executing bold strategies without a playbook and turning vision into measurable results. Driven by innovation, I bring a sharp focus to solving real problems and creating lasting impact—especially at the powerful intersection of wellness and technology.
intro
recent work
(2020 - 2025)
I partner with startups from day one, shaping products from concept through scale and reaching thousands of users along the way. Many of these efforts have been long-term, requiring both dedication and versatility—spanning app development, biotech marketing, and everything in between. In each, I step in as both leader and hands-on builder, driving design, product strategy, and go-to-market execution. Most recently, I’ve led the creation of a mental wellness app that blends AI and psychology to address emotional eating—now being adopted within Montefiore’s care network.
My path began in the fast-paced worlds of NYC and LA ad agencies, where I honed my eye for design, branding, and storytelling across diverse industries. From there, I transitioned into tech as the founding product designer at CrowdTwist, where I built the brand and product from the ground up. What started as lean, hands-on design work grew into enterprise platforms adopted by Fortune 500 companies, redefining loyalty and customer engagement. When CrowdTwist was acquired, those experiences became part of Oracle’s CX suite—proof that the products and strategies we created could scale globally. That journey taught me how to balance vision with execution, creativity with rigor, and agility with enterprise-grade polish.
work history
I’m currently located in the Greater NYC Area. My passion is focused on advancing health tech solutions that not only innovate, but truly make a difference in people’s lives—helping end users feel supported, empowered, and healthier through every interaction.