Hello. I’m Ruby.
I lead product and experience strategy for digital platforms that combine behavioral science, AI, and design. My work spans healthcare, biotech, ecommerce, and consumer brands, helping organizations turn complex challenges into scalable, data-driven products and experiences.
BASED IN NYC & CT • COLLABORATING GLOBALLY
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Turning insight into impact from strategy and team leadership to pixel-perfect execution. A strategic leader not afraid to step in as an Individual Contributor (IC) when the work demands it.
Core Focus
Product Strategy
UX Research
Design Systems
Behavioral Design
Team Leadership
Human-Centered AI
Prototyping
Data-Informed Design
Branding
User Marketing Lifecycle
Recent Work
Spanning app development and biotech marketing, these projects balance leadership with hands-on design and product execution. Most recently, led a mental wellness app that blends AI and psychology to address emotional eating, now part of Montefiore’s care network.
Project
Bea Better Eating
Work Type
Mobile Product
Focus
Behavioral Design, Retention
78% users saw results in 30 days.
Users made measurable gains in emotional eating control within their first month.
4.8★ App Store rating
Loved by thousands: an AI coach for understanding and changing emotional eating
GLP-1 clinical partnership
Teamed up with clinicians to help GLP-1 patients with the emotional side of eating.
Project
Athios
Work Type
NIL Web Progressive App
Focus
Messaging Systems, Multi-Stakeholder Workflows
Built from zero
Named Athios, created the brand, and shipped the web app as Product Lead.
Landed key partnerships
Won the University of Maryland and a pilot brand partner.
Live product within 30 days
Designed one platform for brands, athletes, and universities, and shipped it faster with an AI design-to-code workflow.
Project
Genesight Brighter Days
Work Type
Healthcare Campaign
Focus
Narrative Design, Journey Mapping
Project
Flocc
Work Type
Mobile Product
Focus
Competitive Research, UX Strategy
Experience & Impact
Hands-on leadership spanning product strategy, UX research, and end-to-end product design.
15+ Years in UX/UI
Designed digital products across health tech, biotech, e-commerce, lifestyle, and sports.
Digital Product Domains
Designed high-impact products used by millions across health tech, gamification, AI, and B2B platforms.
100+ M Users Reached
Built user experiences across both enterprise and consumer-facing products.
B2B & B2C Expertise
Founding Product Designer at a Techstars-backed startup that scaled to a $6M Series A and was acquired by Oracle.
TechStar Alumni
Aligning teams around shared goals, translating insight into strategy, and delivering meaningful outcomes.